Siemens is a global provider of products, solutions and services. With a workforce of approximately 311,000 employees across offices worldwide, it is the largest industrial manufacturing company in Europe.
The European marketing team within Siemens Digital Industries needed to optimise the management and booking process of their sponsor assets. Assets are available as part of the strategic relationship Siemens has with its customers such as RedBull Racing, Yamaha Moto GP and Ineos, and range from virtual global events, through to trackside hospitality and factory tours. Their requirement was for a centralised and scalable sponsorship application that would improve and automate the booking process, resolve significant inefficiencies and support sales personnel and channel managers globally.