Cookie Policy

Reading this policy, or using this website with your browser set to accept cookies, confirms that you accept this policy.  If you have visited this website with cookies disabled then some of the functionality of this website may not operate as designed.

AuraQ Ltd’s (AuraQ) Cookie Policy describes the types of cookies utilised on AuraQ websites, how these cookies are used, and the different ways they can be controlled by allowing, deleting, or blocking. The cookies used are designed to allow a website to recognise individuals on subsequent visits, or to authorise other designated websites to recognise individuals for a particular purpose.

This Cookie Policy, in conjunction with AuraQ’s Privacy Policy, governs all personal information collected by and provided to AuraQ and must be adhered to by all persons who access, use, process, control or otherwise deal with personal identifiable data (PID) on AuraQ’s behalf. This policy applies to external third-parties (including contractors and recruitment applicants), as well as individuals who provide us with their PID.

Information may be collected through AuraQ operations, or other websites owned by and maintained by AuraQ. In order to provide details of AuraQ products and services, AuraQ may need to collect information about individuals. Third-party websites accessed via AuraQ websites are not covered by this policy and AuraQ accepts no responsibility or liability in respect of third-party websites.

AuraQ’s websites, e.g.,, use and place cookies, and other related technologies once they have been accepted by an individual. Cookies are also placed by third-parties that have been engaged with, e.g., Google Analytics. Occasionally, AuraQ may use other technologies to log and collect data in order to analyse traffic to a website. These technologies will only allow for an anonymous notice of a visit to be generated. However, in some instances they may allow AuraQ to obtain details about an individual’s IP address and to track visits to AuraQ websites. In conjunction with cookies, this allows AuraQ to identify what portions of a website are of interest to visitors and to help provide tailored information.

What are cookies?
A cookie is a small simple file that is sent along with the pages of a website and stored in a browser on the hard drive of a laptop, tablet, mobile phone etc. Cookies enable AuraQ websites to identify an individual’s device and recognises that there may have been a previous visit. Cookies themselves do not contain any PID. However, a link may be created between the information stored in cookies, and any PID that is submitted whilst visiting an AuraQ website. Cookies help AuraQ understand which sections of a website are the most popular, as they help show which pages are being visited and for how long. This helps AuraQ adapt a website to provide more relevant and accessible information. For example, cookies allow AuraQ to ensure that the information displayed on subsequent visits to the website will match up with individual’s preferences.

What are scripts?
A script is a piece of programme code that is used to make a website function properly and interactively. This code is executed on the web server or on an individual’s device.

What is a web beacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic. In order to do this, various data about an individual can be stored.

Allowing, deleting and disabling cookies
An internet browser can be configured to delete cookies automatically or manually. If this is done manually, then the individual can specify that certain cookies may not be used. Another option is to change the settings in a browser so that a message is received each time a cookie is used. For more information about these options, please refer to the instructions in the Help section of the browser being used.
Please note that AuraQ websites may not work properly if all cookies are disabled. If cookies are deleted in a browser, they will be placed again after consent has been given on subsequent visits.

Types of cookies
Strictly necessary cookies (Functional): These are cookies that are required for the operation of a website. By placing functional cookies, AuraQ makesit easier to visit its’ websites (e.g., cookies that enable individuals to log into secure areas of a website). This way, there is no need to repeatedly enter the same information when visiting AuraQ websites. These cookies are placed without your consent.
Analytical/performance cookies (Statistical): These types of cookies allow AuraQ to recognise and count the number of visitors and to see how visitors navigate AuraQ websites. This assists in improving the way AuraQ websites work.
Marketing: These types of cookies allow AuraQ to recognise if an individual has arrived on its website as a result of a link containing embedded content (e.g., from LinkedIn, Twitter, etc.).

Social media buttons
AuraQ’s websites include buttons for Twitter and LinkedIn to promote web pages or share content on social networks. These buttons work by using pieces of code provided by the platforms themselves which then place the cookies. These social media buttons can also store and process certain information as determined by the relevant social networks. Please refer to the individual privacy statements of these social networks to determine what they do with PID which they may process as a result of these cookies.
Twitter and LinkedIn are located in the United States.

Cookies used
Google Analytics is used to analyse website traffic. It uses cookies to collect information about how a website is used. The data collected is anonymous and doesn’t personally identify individuals.
Force24 is a marketing platform the uses cookies that are enabled at the point of cookie acceptance on an AuraQ website. This allows AuraQ to understand our audience engagement and better optimise marketing activity.

  • _ga – Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Retained for 2 years unless deleted sooner.
  • _gid – Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Retained for 1 day unless deleted sooner.
  • _gat – Google Analytics: Used to throttle request rates. Retained for 1 minute.
  • f24_autoId * – Force24: Temporary identifier that permits the tracking of anonymous information which can subsequently be married up with f24_personId. Retained for 6 months if left anonymous, otherwise after 10 years, unless deleted sooner.
  • f24_personId * – Force24: An ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Retained for 10 years unless deleted sooner.
  • Tracking Pixels – Force24: Tracking pixels and link tracking to monitor viewing activities. Retained for 10 years unless deleted sooner.
  • pvc_visits – To store and count page views. Retained for 1 day unless deleted sooner.

* The information stored by these cookies remains anonymous until (1) AuraQ website is visited by clicking on a link from an email sent using the Force24 platform and cookies are accepted on the website, or (2) a website form is completed containing an email address from either AuraQ’s website or Force24 landing pages.

Rights with respect to PID
For further information, please refer to AuraQ’s Privacy Policy.

Contact information
If there are any requests, questions, or comments concerning this policy and/or the AuraQ Privacy Policy, the DPO may be contacted at If you have any complaints regarding PID protection, privacy and security matters, or other reasons, contact AuraQ via or by writing to AuraQ Ltd, Clanmere, 33 Graham Road, Malvern, Worcestershire WR14 2HU. AuraQ can also be contacted by telephone on +44 (0)1684 571960.

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