Springer Healthcare specialise in developing bespoke solutions to deliver medical content and communications. The business needed to provide healthcare professionals with speedy access to the latest medical research, articles and information via desktop, tablet and mobile.
A team of 200+ remote-working sales and operations staff are supported via desktop, tablet and mobile devices
SMART application was delivered in just 12 weeks vs. estimated 12 months using traditional development methods
The award-winning SMART app supports 20+ offices worldwide offering access via desktop, tablet and mobile devices
The Challenge
Springer Healthcare, a global provider of medical communications, needed to give its 200+ sales and operations staff, working remotely across 20 offices, unified access to client information, quotes and a content database of saleable articles and books.
Their existing service was desktop-only, creating accessibility issues for remote teams and limiting real-time, on-site customer engagement. A modern, multi-channel application was needed to support desktop, tablet and mobile access, but traditional development was estimated at 12 months just to replace the existing system, making the ongoing improvement Springer Healthcare wanted look too costly and lengthy.
The Solution
AuraQ partnered with Springer Healthcare to design and build SMART, a multi-channel sales application developed on the Mendix low-code platform. SMART gives the global sales team unified, on-the-go access via desktop, tablet and mobile to client information, quotes and a searchable database of saleable article reprints and books, replacing the ageing desktop-only system that limited remote and on-site working.
A team of just two developers, one from each organisation, delivered the application in only 12 weeks. Mendix's visual, model-driven approach enabled rapid, iterative development without traditional coding, allowing developers to collaborate closely with sales, marketing and other business units throughout the build, ensuring the application met real user needs while hitting the target go-live date.
The Outcome
SMART was delivered four times faster than traditional approaches estimated, driving high user adoption and supporting sales mobility across Springer Healthcare's global teams. The application has since been integrated with SAP CRM and the company's project management system, eliminating duplicate data entry and streamlining the sales process from quote to invoice.
Today SMART serves 70-100 users weekly via mobile devices, with new features and capabilities continually identified and built. The success of the development has been noticed across the business, stimulating demand for new capabilities, with Springer Healthcare continuing to work with AuraQ to design and deliver further innovation on the platform.
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AuraQ bring multi-device development experience and exceptional insight as to what can be achieved with Mendix. AuraQ has helped us deliver superb applications and earn high levels of user approval.
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