Cookie Policy

Effective date: 29 July, 2026

Cookies and similar technologies are only placed and used on AuraQ websites (www.auraq.com) once an individual has given their consent. This includes cookies from third parties we engage with, for example, third-party analytics or marketing providers.

AuraQ may use other technologies to log and collect data to analyse traffic. Data collected through cookies and similar technologies may anonymously include device identifiers, IP addresses, browser type, and behavioural data to track visits to AuraQ websites. This allows AuraQ to identify what portions of a website are of interest to visitors and to help provide tailored information.

This Cookie Policy, in conjunction with AuraQ’s Privacy Policy, governs all anonymous visitor information collected when an AuraQ website is visited.

External websites accessed via AuraQ websites are not covered by this policy and AuraQ accepts no responsibility or liability in respect of them. However, links to external websites shall be periodically reviewed to ensure they do not expose users to undue information security or reputational risk.

1. What are cookies?

A cookie is a small simple file that is sent along with the pages of a website and stored in a browser ‘s cache. Cookies enable AuraQ websites to identify an individual’s device and recognises that there may have been a previous visit. Cookies themselves do not contain any PD. However, a link may be created between the information stored in cookies, and any PD that is submitted whilst visiting an AuraQ website.

Cookies help AuraQ understand which sections of a website are the most popular, as they help show which pages are being visited and for how long. This helps AuraQ adapt a website to provide more relevant and accessible information. For example, cookies allow AuraQ to ensure that the information displayed on subsequent visits to the website will match up with individual’s preferences.

2. What are scripts?

A script is a piece of programme code that is used to make a website function properly and interactively. This code is executed on the web server or on an individual’s device.

3. What is a web beacon?

A web beacon (also called a web bug, tracking pixel, pixel tag, or clear GIF) is a small, often invisible, piece of code used to monitor user activity on a webpage or in an email, that allows various information to be collected such as IP address, browser type, presence of cookies, etc.

4. Allowing, deleting, and disabling cookies

An internet browser can be configured to delete cookies automatically or manually. Manually, this allows the individual to specify that certain cookies may not be used. Another option is to change the settings in a browser so that a message is received each time a cookie is used. AuraQ website always will request consent to set cookies, as described below. For more information about these options, please refer to the instructions in the Help section of the browser being used.

Please note that AuraQ websites may not work properly if all cookies are disabled. If cookies are deleted in a browser, they will be placed again after consent has been given on subsequent visits.

5. Cookies

5.1 Necessary cookies

These are cookies that are required for the operation of a website. By placing functional cookies, AuraQ makes it easier to visit its’ websites (e.g., cookies that enable individuals to log into secure areas of a website). This way, there is no need to repeatedly enter the same information when visiting AuraQ websites. Strictly necessary cookies are deployed where required for website functionality and security. Where legally required, users shall be informed of their use even where consent is not required.

5.2 Functional cookies

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

5.3 Performance cookies

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

5.4 Analytical/performance cookies (Statistical)

These types of cookies allow AuraQ to recognise and count the number of visitors and to see how visitors navigate AuraQ websites. This assists in improving the way AuraQ websites work.

5.5 Advertisement (Marketing)

These types of cookies allow AuraQ to recognise if an individual has arrived on its website as a result of a link containing embedded content (e.g., from LinkedIn).

6. Social media buttons

AuraQ’s websites include buttons for Twitter, LinkedIn and YouTube to promote web pages or share content on social networks. These buttons work by using pieces of code provided by the platforms themselves which then place the cookies. These social media buttons can also store and process certain information as determined by the relevant social networks.

Please refer to the individual privacy statements of these social networks to determine what they do with PD which they may process as a result of these cookies.

Where social media providers are located outside the UK/EU (e.g., United States), user data may be stored by those services in the territories they operate in.

7. Cookies used

Third-party analytic services are used to analyse website traffic. It uses cookies to collect information about how a website is used. The data collected is anonymous and doesn’t personally identify individuals.

8. Rights with respect to PD

Individuals’ rights regarding personal data (including access, rectification, erasure, restriction, objection, and complaint rights) are detailed in AuraQ’s Privacy Policy.

9. Contact information

If there are any requests, questions, or comments concerning this policy and/or the AuraQ Privacy Policy, the DPO may be contacted at dpo@auraq.com. If you have any complaints regarding PD protection, privacy and security matters, or other reasons, contact AuraQ via complaints@auraq.com. For further information, please refer to AuraQ’s Complaints Procedure.

Mike Clarke

Managing Director