Siemens Digital Industries Software Europe is a pioneer in automation. The European marketing team required a solution that would optimise the management and booking of sponsor marketing assets, a cross-functional process that is used by Siemens sales staff, customers and sponsors across the region.
The Challenge
Siemens Digital Industries Software needed to modernise the way its European marketing team managed sponsorship assets across multiple countries, stakeholders and partner organisations. The existing process relied heavily on emails, spreadsheets and manual administration, making it difficult to track asset availability, manage approvals and provide visibility across the booking lifecycle.
As sponsorship opportunities continued to grow, Siemens required a scalable, self-service application that could centralise information, automate workflows and improve collaboration while providing the insight needed to maximise the value of its sponsorship investments.
The Solution
AuraQ partnered with Siemens to design and deliver a bespoke sponsorship asset booking application using the Mendix low-code platform.
Built from initial requirements to production in just three weeks, the solution transformed a fragmented manual process into a streamlined, automated workflow. The application provides end-to-end visibility of asset availability, bookings, approvals and communications through a single self-service platform. Sponsors, account managers and marketing teams can now collaborate more effectively, while integrated reporting and analytics provide valuable insight into asset usage, campaign performance and return on investment.
The Outcome
The new application transformed how Siemens manages sponsorship assets, replacing manual administration with a scalable digital process that improves efficiency, transparency and collaboration.
End-to-end visibility enables stakeholders to track bookings, monitor asset utilisation and make more informed decisions, while advanced reporting supports financial planning and demonstrates the return on sponsorship investments. Built on the Mendix low-code platform, the solution provides a future-ready foundation that can easily evolve with changing business requirements, accommodate additional sponsors and support international expansion, ensuring long-term value for the business.
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The app is spot-on and exactly what we’d envisaged, a solution that delivers improved efficiencies whilst ensuring greater control and visibility across the end-to-end process.
Download the Siemens Digital Industries Case Study
