Worcestershire Cricket Board

Worcestershire Cricket Board

Streamlining core business functions to improve efficiency, increase visibility and reduce operational costs with FusionQ CRM

Worcestershire Cricket Board (WCB) exists to lead, support and influence the growth, quality and accessibility of cricket within Worcestershire and is the local governing body for the game.

Working in partnership with the Board, AuraQ has developed FusionQ CRM. FusionQ is a unique solution which provides management for contacts, players, affiliations, nominations, courses and competitions as well as assisting with every day activities including call logging, assigning notes and tasks to colleagues, sending emails and SMS messages.

The CRM solution has achieved substantial time and cost savings, as much as 70%, and dramatically improved core business functions. The system has quickly become irreplaceable and is currently being expanded for use by other cricket boards across the country.

AuraQ have understood our business and industry challenges and helped us rapidly address and improve these issues. We can’t thank them enough for the effort and time they put into FusionQ and highly recommend similar organisations nationwide consider FusionQ for their club management.Cricket Development Director

  • Administration time and costs cut by 70%.
  • Increased compliance.
  • Reduced operational costs.
  • Real-time process visibility.
  • Self-sufficient users
  • Central database for ALL data.